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Literary Terms - Ad Hominem

 

Literary Terms

Ad Hominem 

Ad hominem is a Latin word that means “against the man.” As the name suggests, it is a literary term that involves commenting on or against an opponent, to undermine him instead of his arguments. There are cases in which, whether consciously or unconsciously, people start to question the opponent or his personal associations, rather than evaluating the soundness and validity of the argument that he presents.

Arguers who are not familiar with the principles of making logical arguments commonly end up saying something that would draw the audience’s attention to the distasteful characteristics of the individual. Such people use this fallacy as a tool to deceive their audiences. Making such a blatant personal comment against somebody makes it hard for people to believe it isn’t true. Typically, even the arguer himself believes that such personal traits or circumstances are not enough to dispose of an individual’s opinion or argument. However, if looked at rationally, such arguments – even if true – never provide a valid reason to disregard someone’s criticism.

Ad hominem is a logical fallacy which is used very often in the media, politics, and real-life debate.

A writer’s background is considered to be a very important factor when it comes to judging his work. A book written on a particular subject in history will be perceived differently, keeping in mind the background of the author. Therefore, it is important to understand that a writer’s traits and circumstances have a pivotal role to play in his feelings, thinking and the construction of his arguments.

To put it simply, the considerations regarding the use of ad hominem can explain certain arguments and the motives behind them better. Nevertheless, such considerations are not enough on their own to evaluate an individual’s opinion and are certainly not sufficient to disregard them as false or invalid.

The fact is that ad hominem is a kind of fallacy that leaves a great impression on the audience’s mind. It is an argumentative flaw that is hard to spot in our daily lives. Although the personal attack that has been made on the opponent might not have even a speck of truth in it, it somehow makes the audience biased. Ironically, despite being flawed, ad hominem has an amazing power of persuasion.

The worst thing about using ad hominem purposely is that an opponent insults you publicly. Whenever this happens to you, you must recover from the humiliation and then point out the false connection in the argument, which was used as a trap for the audience. Moreover, the dilemma with ad hominem is that, once it has been used against a person, it smears his reputation. Once somebody makes such a judgmental argument about someone, the audience instead of evaluating it on logical grounds takes it to be true.

 

Examples

1

In a debate, Ruth and Sara are discussing whether or not aliens exist. Ruth says, “Earth is only one of countless planets in the universe. Since many of those planets are similar to Earth, it’s almost ignorant to assume there are no alien races of significant advancement.”  Sara replies, “Didn’t you get a D in Astronomy?” Her defense ignores Ruth’s logic completely. Instead, it casts doubt on Ruth’s intelligence and knowledge.  That might seem like a good point, since astronomy is related to his point, but it’s still an ad hominem error because the only thing that really matters logically is exactly what Ruth said, not his grades.

2

You are utterly hopeless. Can’t you just make a simple tea for the guests?

3

Yeah seriously! His wealth does not support his credentials to be a good orator.

4

We must not credit somebody being a good mechanic because he has been with good mechanics during childhood.

5

If you seriously want to be her friend, don’t talk to me and just look at her face. How can you be her friend?

6

Do you remember the time you took my glasses? I know you told me that you didn’t steal it but what’s to say it won’t happen again, eh?

7

The most popular literary work to illustrate Ad Hominem is the play The Crucible, by Arthur Miller, about the Salem witch-trials. In this play, several young girls accuse other members of the community of witchcraft. They use personal insults and irrelevant information about each other’s home lives to influence public opinion.

A court official (Cheever) tells the judge, Danforth, that Proctor (who defends the accused townspeople) works on Sunday instead of attending church. The “Mr. Parris” they mention is the pastor of the church:

Proctor: I—I have no love for Mr. Parris. It is no secret. But God, surely, do I love.

Cheever: He plow on Sunday, sir.

Danforth: Plow on Sunday!

Cheever: I think it be evidence, John. I am an official of the court. I cannot keep it.

Proctor: I—I have once or twice plowed on Sunday. I have three children, sir, and until last year my land give little.

In this scene, the honesty of the character John Proctor is questioned not because his story was inconsistent, but because he plows on Sunday, casting a shadow of doubt on his Christian piety. Even though the judge continues to say that he “judges nothing,” he also goes on to disregard Proctor’s testimony and says that he has no reason to doubt the accusations being made by the girls. Of course, Cheever has used another tricky technique here at the same time, by making the Judge afraid that if he accepts Proctor’s testimony, he (the judge) might look like a bad Christian

 

Types of Ad Hominem

a. Abusive

This variety of ad hominem is a direct “character assassination” of the opponent, undermining their credibility (believability) and status to the audience.  Implying that the speaker is insane, immoral, or uneducated is common.  The idea of course, is that if a person is insane, evil, stupid, or ignorant, it is sensible not to believe them.  However, if you are going to argue against them, you need to address their arguments!

 

b. Circumstantial

This type of ad hominem is similar, but it focuses on the situation surrounding the subject in order to create doubt. For example, Megan wants to go at an expensive café for dinner, but Laura complains of the overpriced menu. A circumstantial argument from Megan would be: “Well, it’s not my fault that you’re broke.” Laura’s funds may give her a reason for the complaining, but they may not; Laura could be complaining that the food isn’t good enough to justify its prices, in which case, Megan is making an ad hominem circumstantial attack rather than arguing with Laura’s reasoning.

 

c. Tu quoque

Tu quoque is Latin for “You, too,” and is the equivalent of deflecting a point—or an ad hominem attack—back onto its source. When Laura complains of the overpriced item menus at the café, Megan could say, “You didn’t seem to mind charging me twenty bucks for those seashell earrings you made!” Rather than perhaps defending the quality of the ingredients or the rules for pricing, she attacks Laura for overcharging her for jewelry.

 

d. Poisoning the Well

This ad hominem attack involves saying something to make people prejudiced against your opponent’s position, without addressing the argument. Gerald and Mandy are discussing wedding reception venues; Gerald wants it to be at his aunt’s vineyard, and Mandy wants it to be on the beach. Mandy could say, “But this marriage isn’t for that bimbo,” which undermines the vineyard without addressing it. Likewise, Gerald could say, “Do you just want a big hippie party, instead of a real reception?” which insults the location of the beach by associating it with hippies.

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